Facebook is big. As the largest social network in the world. Facebook marketing strategy can includes advertising. But since Facebook is after all a social network, your marketing should also includes efforts to build lasting relationship and ongoing engagement through valuable content that,s not about making the sale.
Facebook pages are the simplest, easiest way to get started marketing with Facebook. They’re free, relatively easy to set up (at least in their basic forms), and incredibly flexible. There’s not much of a downside, either.
Facebook offers a fantastic targeted advertising platform. You can create ads targeted at specific geographic areas, ages, education levels, and even the types of devices used for browsing. Facebook also lets users close ads they don’t like and “Like” a page right beneath an advertisement.