Mastering the Amazon Marketplace: Uncovering Its Powerful Impact on India’s #1 E-commerce Landscape

Amazon.in, India’s most visited online shopping marketplace, continues to grow rapidly, with millions of customers relying on it for their shopping needs. In this blog, we explore what Amazon Marketplace is, its differences from Amazon.com, and its growing popularity in India. We’ll also delve into the costs, benefits, and key analytics around selling on Amazon Marketplace.

Is Amazon Marketplace Available in India?

Yes, Amazon’s marketplace is available in India through Amazon.in. The platform allows third-party sellers to list their products, and Amazon handles logistics, payments, and customer service. As of 2025, Amazon.in has over 200 million active customer accounts and remains one of the top online shopping destinations in the country.

Analytics:

• Monthly Active Users: 200 million
• Product Categories: 10+ major categories, from electronics to groceries
• Annual Product Listings: Over 100 million

What is the Difference Between Amazon Marketplace and Amazon?

Amazon.com is an e-commerce platform that sells products directly from Amazon, whereas Amazon Marketplace serves as a platform for third-party sellers. While Amazon retains control over its own inventory, Marketplace allows individuals or businesses to sell their products alongside Amazon’s own. Amazon Marketplace accounts for over 50% of Amazon’s sales globally.

Key Differences:

1. Ownership: On Amazon.com, products are owned by Amazon. On Marketplace, products are sold by third-party sellers.
2. Fees: Marketplace charges sellers fees for listing and selling products.
3. Product Range: Marketplace expands the variety of products available beyond Amazon’s own inventory.

Is Amazon Marketplace Free to Sell?

While creating an Amazon Seller Account is free, there are two types of plans for sellers:

• Individual Plan: Charges $0.99 per sale.
• Professional Plan: Costs $39.99 per month, regardless of sales volume.

For those just starting, the Individual plan is often a good way to test the waters.

Analytics:

• Amazon Marketplace Sellers: Over 2 million active sellers globally
• Percentage of Third-Party Sales: 58% of total sales on Amazon are made through third-party sellers

Which Online Marketplace is Best in India?

India’s online selling landscape is vast, with numerous platforms to choose from. Here are the top 5 online selling platforms in India:

1. Amazon.in – Sell anything from electronics to groceries.
2. Flipkart – Focus on fashion, electronics, and home appliances.
3. Myntra – Niche in fashion, beauty, and activewear.
4. ShopClues – Marketplace for a variety of products, including electronics and clothing.
5. Snapdeal – Known for offering affordable products across many categories.

What are the 3 Biggest Marketplaces of Amazon?

When considering where to sell internationally, Amazon’s marketplaces can be divided into three tiers based on their popularity and transaction volumes:

• Tier 1: Amazon US
• Tier 2: Amazon Japan, Germany, UK
• Tier 3: Amazon France, Italy, Canada, Spain

These marketplaces represent the best opportunities for sellers looking to reach a global audience.

How Do You Buy Things on Amazon Marketplace?

Buying from Amazon Marketplace is as simple as buying from Amazon itself. Here’s how:

1. Search for a Product: Find what you’re looking for on Amazon.
2. Choose a Third-Party Seller: The listing will specify whether the item is sold by Amazon or a third-party seller.
3. Add to Cart and Checkout: Just like any regular Amazon purchase, proceed to checkout.
4. Payment and Shipping: Amazon handles the payment and shipping process, even for third-party sellers.

Why is Amazon Marketplace So Successful?

Amazon’s Marketplace has been successful for several reasons:

1. Vast Selection: It offers products from millions of third-party sellers, providing a broader selection than Amazon itself.
2. Trust and Convenience: The Amazon name ensures that buyers trust their purchases, with reliable shipping and customer service.
3. Efficient Logistics: Amazon’s global logistics network enables rapid and reliable delivery for third-party sellers.

Analytics:

• Number of Marketplace Sellers: Over 2 million
• Orders Fulfilled by Amazon: 60% of Marketplace orders are fulfilled by Amazon

How Safe is Amazon Marketplace?

Amazon Marketplace is generally safe to use, as it follows industry-standard security practices to protect customers’ data. However, like any online marketplace, buyers should exercise caution when sharing personal information. Amazon also provides protection programs such as A-to-Z Guarantee for buyers, ensuring that they receive their products as described.

Safety Measures:

• Secure Payment System: Amazon Pay ensures secure transactions.
• Buyer Protection: A-to-Z Guarantee covers defective items and delayed shipments.

How Do I Get Paid on Amazon Marketplace?

Once you capture a payment from a customer, funds are transferred to your Amazon Pay account. Amazon disburses the funds to your linked bank account on the next scheduled settlement date, following their Amazon Pay Reserve Policy.

Analytics:

• Payout Frequency: Bi-weekly or monthly, depending on the seller’s account history.
• Payment Method: Direct bank transfer

What is the Average Commission for a Marketplace?

Amazon typically charges a commission ranging from 15-20% per sale. The exact fee depends on the product category and marketplace location. Some platforms may also charge additional listing or shipping fees.

Marketplace Commission Breakdown:

• Standard Commission: 15-20%
• Additional Fees: Listing fees, shipping charges, and other service-related fees may apply.

Conclusion

Amazon Marketplace has become a crucial platform for both buyers and sellers, offering a vast selection of products and an opportunity for businesses to reach millions of customers. Whether you are a seller in India looking to expand your reach or a customer looking for great deals, Amazon Marketplace continues to provide an efficient, reliable shopping experience.